The DE BOER logo is a modern interpretation of an ancient Egyptian hieroglyph. The image represents Hathor, an all-encompassing mother goddess in the sky. Hathor was not only the goddess of love and peace, but also of beauty, dance, art, and music. This Hathor hieroglyph translates as the "House of Horus." The "house" refers to Hathor's womb, which encloses her son, the falcon god Horus.